6 Ways to Boost Your Rankings Using Google Authorship
Google authorship and Google+ already influence personalized search results – which can boost the rankings for your social connections. This opens huge opportunities for individuals and means Google...
View ArticleTop 5 Dead Giveaways of SEO Con Artists & How to Protect Yourself
Assumptions, strategies, and tactics change so rapidly in our industry that it’s hard for most small businesses to keep up, let alone try to research all the latest news and advice that floods the...
View ArticleYahoo Launches Marketing Dashboard for SMBs
Yahoo Small Business hopes to grow by offering small businesses an integrated marketing dashboard to manage and expand their digital marketing efforts. The dashboard provides a consolidated view of a...
View ArticleTop 5 Reasons Why SMBs Should be Afraid of Social Media
Social media presents great risks as it does rewards for small and medium-sized businesses. With an increasing number of SMBs exploring the power of social media marketing, here are solutions for...
View ArticleMake Second Tier Search Engines Part of Your Lead Generation Strategy
Google and Bing can only get you so far. If you work in an extremely competitive industry you may find yourself paying anywhere from $30 to $50+ per click. Working with second tier engine/networks can...
View Article5 Essential Components of Localized Marketing Strategy for National Brands
Scalable, automated technology can help national brands overcome slower national competitors and smaller local competitors who lack marketing support. National brands should make sure to consider these...
View ArticleGoogle Pays $18.6 Million Applying for 101 New gTLDs
ICANN today revealed its big list of applicants for 1,930 new generic top-level domains. Google has applied to claim 101 of those new gTLD extensions, from .ads to .zip. Microsoft has also applied for...
View Article5 Small Business SEO Campaign ROI Secrets
With an intense focus on the mechanics of SEO, small businesses often lack discipline when evaluating the success of an SEO program. Make sure you have proper ROI parameters are in place and don’t...
View ArticleMiami Heat Minority Owner Sues Google Over Unflattering Photo
Miami Heat owner Ranaan Katz is suing a blogger for publishing a bad picture of him and names Google for refusing to deindex the resultant content. If Google doesn’t take down negative content about...
View ArticleUndoing SEO Damage Caused by Global Reputation Management Disasters
Thanks to the widespread global adoption of social networks, something that is funny, crass, or insulting can instantly go viral – destroying key brand SEO ranking with massive social chatter. Here’s...
View ArticleWhy 7 Search Results in Google Should be Your Brand New Lucky Number
A big change seems to be underway on Google, most likely designed to give brands more control of the search results associated with their brand names. Google is now showing three less results on...
View ArticleHow to Effectively Create a Google+ Following of 10,000 Engaged Fans
A few months ago, Fraser Cain shared how he took his blog from 0 to 3 million monthly visitors. What’s just as amazing is that he also created an engaged audience of 10,000 people on Google+, which...
View ArticleDitch The Silos – How to Build a Great Content Marketing Team
These days, if all you focus on is SEO, you’re probably not actually that good at it. Why? Because you need to acquire high-quality, natural links, create a social buzz/awareness, reach a targeted...
View ArticleWhy Email Marketing Shouldn't be an Ugly Stepchild
Email is an essential element in any modern small business marketing strategy. Once operationalized, small business owners will find that launching social, local, SEO and other campaigns will also get...
View ArticleHow Can You Show Potential SEO Clients That You’re Trustworthy?
To truly “optimize” (meaning “make it as good as it can be”), customers need to engage with someone who really does SEO for a living. So what steps should you take to show those who may be considering...
View ArticleSearch Engine Reputation Management Services
Companies need to become aware that all their activities can result in well-ranked online messages that can have a huge effect on the perception of their brand.
View ArticleGoogle as Your Identity Provider: Where Are We Now?
The NSTIC (National Strategies for Trusted Identities in Cyberspace) the online Identity verification program is no longer a theoretical probability, the NSTIC is here and in go mode, thanks in part to...
View ArticleRecharge Your PPC Profitability: 5 Ways to Diagnose & Treat a Paid Search Slump
Every so often, after having worked on an account with successful results, there can be a plateauing or declining period. Even if you profits aren't dipping, proactively performing these steps will...
View ArticleGoogle Warns SEO & Businesses to Avoid Fake Reviews
An update to Google’s spam detection algorithms will grow the number of reviews appearing on some Google+ Local pages. And Google has shared some advice with reviewers, business owners, and SEO...
View ArticleLeverage Twitter's Influence To Work For Your Brand
Quick thinking, creativity, and following your core audience are some ways you can take advantage of all of the real time benefits afforded to you and your brand by Twitter. Here’s the right way to...
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